It’s important to lay out your booth several weeks in advance so you will have an opportunity to order anything you need. However, if this is one of your first events you may not be aware of all the different items you will need. Needs will vary by company and purpose as defined in the first episode of this series. I will cover the basics and save you the details of each item to keep this brief (if you have any questions I highly suggest giving us a call and talking to one of our account managers.)
For starters, a display booth is a major upgrade from the standard table provided at nearly every show. If it’s overkill for the event then be sure to have a company printed table cover.
In addition to the booth you will need to think about all of the marketing materials you will need, such as: brochures, catalogs, flyers, business cards, swag, etc. Develop a plan for growing your prospect list (covered in a future episode) and figure out which items you will need (i.e. contact cards). What will your team be wearing? You might want to consider some embroidered shirts for prospects to identify your team amongst the attendees.
The best way to determine what you need is to plan. Your safest bet is to talk with an experienced supplier of print and promo. MBS has helped hundreds of companies with these types of events and would be grateful to take some stress off your plate.