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Trade Show Quick Tip: Booth Design and Layout

Trade Show Quick Tip: Booth Design and Layout
Placing your table in the front of your booth is uninviting and doesn't encourage interaction with attendees.

Placing your table in the front of your booth is uninviting and doesn’t encourage interaction with attendees.

If you have ever been to a trade show you probably can recall a myriad of booth designs and layouts.  Most likely, a few companies booths standout in your mind.  You remember them because they drew you away from the hustle of the aisle and invited you into their space.  This should be your goal, no matter what your purpose of exhibiting might be.  Rule number one: don’t leave your table in front of your booth space.  This closes the door to many conversations and you will appear guarded.  The idea is to create a space that is incredibly inviting and will foster interaction.

To start, begin by finding out the dimensions of your booth space at the event.  It might be beneficial to do a few sketch ups of possible designs using these dimensions.  Next, you will want to mark out the actual space on the floor with tape.  This will give you a much better idea of the actual space you have to work with.  Finally, begin bringing your booth items into the space and arranging them in a way that leaves an open floor plan.  Make sure your most important items are properly displayed and seen.  A proper booth layout will display your company’s offerings, invite you in, and have space for browsing and conversation.

Even in a small space this booth is open and invites people in to browse products and have conversation away from the aisle.

Even in a small space this booth is open and invites people in to browse products and have conversation away from the aisle.

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