I mistakenly bought a really cool piece of SWAG history this weekend at an estate sale. I thought I was buying a vintage Wild Turkey bottle to add to my collection of unique liquor bottles. When I got home and actually looked at the bottle I realized it was a promotional product for MACK Trucks in recognition of their 75th Anniversary!
The SWAG dates back to 1975 making this piece almost 40 years old. It’s fun finding items like this but it’s a really cool reminder of how powerful promotional products can be for your marketing. The takeaway? Make your SWAG worth keeping.