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Trade Show

Trade Show Quick Tips: The Follow-Up

Trade Show Quick Tips: The Follow-Up

Following up could very well be the most important piece of any trade show event.  Very few sales are actually closed on a trade show floor.  You will want to add all of your newly acquired prospects into an excel spreadsheet or e-mail marketing program.  It’s a good idea to send out a quick email a few days after the…read more →

Trade Show Quick Tips: Growing Your Prospect List

Trade Show Quick Tips: Growing Your Prospect List

Growing your prospect list should be a top priority.  Many companies attend tradeshows and don’t even bother growing their list.  Don’t miss out on this huge opportunity.  Remember that you’re not the only booth at the show and even though you may have a great conversation with a prospect, that doesn’t mean they are going to pursue you afterwards.  It’s…read more →

Trade Show Quick Tips:  Print and SWAG

Trade Show Quick Tips: Print and SWAG

This is an area where you need to give yourself some time to allow for your printed products to arrive before the show.  Hopefully you have a good inventory of these items and won’t need to order too much.  As I mentioned in an earlier episode, your printed items can range from business cards and brochures to complete catalogs.  For…read more →